Evaluating The Value of Online Visitors
- By Jenny Parker
- December 23, 2008
What’s a virtual visitor worth? That’s the latest topic at Museum 2.0, a blog for anyone interested in how museums can engage, embrace, and thrive on a participatory model. Written by museum consultant Nina Simon, it presents frequent posts on why museums should conceptually embrace what Web 2.0 stands for and informative tips on how specific tools, from Flickr to Twitter, can help museums become more participatory.
Nina offers insight into how museums can assign a “value” to online visitors – not an easy thing for museums to do, since all institutions have unique missions and target audiences. She wisely advises that museums should try to cast online initiatives as something more familiar, such as a traveling exhibit, lecture, or educational program: “If you can cast your online initiatives in the framework of something more familiar, you should be able to step away from the emotional relativism that plagues these kinds of questions and come up with an answer that works for you.”
Check out the full post for a discussion on what museum decision-makers should consider when evaluating the value of virtual visitors.
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