Client: Smithsonian Photography Initiative
Project: click! photography changes everything

inspiration

The Smithsonian Photography Initiative (SPI) wanted an online exhibit allowing contributors from a wide range of disciplines to express how profoundly photographic images shape how we see, experience and interact with the world.

narration

Guest curators and the general public come together to share their viewpoints about the impact of photography through professional and personal narratives.

design

Visitors are invited to explore the exhibit’s images, themes, and associated narratives in a compelling, integrated design. A series of short movies provide insight into the project as a whole and click’s six fundamental themes.

interaction

Participants submit their own stories and photos in Flickr via an integrated plugin, or directly through the click! site. Visitors can also engage in a dialog about the Smithsonian collections on the accompanying SPI blog, "The Bigger Picture"