Night Kitchen Announces New Company Name

• By Michelle Ghadfa
• March 20, 2006

Philadelphia, PA March 20, 2006 – Night Kitchen Interactive, a Philadelphia-based interactive design studio, has changed its company name. The new name is part of a broader initiative to promote the company’s specialization in developing custom interactive solutions in online learning, interactive exhibits and marketing communications.

Founded in 1997, the company has established a prominent brand identity as a high-end custom interactive solutions provider in Philadelphia and surrounding cities. The name change is part of a more focused approach to reach out for new market coverage and business nationally. Night Kitchen Interactive President Matthew Fisher explains, “As we move forward in building on past successes, we wanted our name to more accurately reflect who we are and what we do best.”

The company’s commitment to custom design and personalized customer service will remain unchanged. It has long-standing relationships with its clients, and has built processes in place to ensure that their personalized approach is not comprised as it continues to grow. The company’s steady growth has prompted the hiring of a new Marketing Director last October, and more recently, an Art Director and Instructional Designer.

About Night Kitchen Interactive

Night Kitchen Interactive provides unique interactive experiences that present meaningful subject matter in a compelling and engaging rich-media environment for online learning, interactive exhibits, and marketing communications. Clients include Bristol-Myers Squibb, Unisys, The Pew Charitable Trusts, The National Constitution Center, and The Smithsonian Institution. For more information, visit www.whatscookin.com.

For further inquiry, contact:

Michelle Ghadfa
Marketing & Communications Director
Night Kitchen Interactive
(215) 629-9962
michelleg@whatscookin.com

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