NCC Website Redesign
- By Michelle Ghadfa
- January 30, 2008
inspiration
Wanting to boost visitation and increase online ticket sales, the National Constitution Center (NCC) sought to redesign its website to more accurately reflect the organization as a national history visitor destination.
narration
Night Kitchen Interactive created a highly visual, rich media-infused homepage that showcases the NCC as one of the world’s most interactive history museums. Our streamlined messaging targets four key visitor audiences with compelling reasons why the NCC is an important, “must-see” destination.
design
High-impact, rich media vignettes highlight key museum attractions and convey the museum’s historic yet modern identity. Intuitive and easy navigation provides a more visitor-friendly experience. Phase 2, launching Fall 2008, will feature these designs across the site.
interaction
Homepage redesign, SEO optimization, targeted ads and a streamlined ticket-buying experience increased NCC website traffic and boosted ticket sales by five percent.
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