Museums and the Social Web - MAAM 2009 Presentation
- By Alexandra Sastre
- October 30, 2009
"Museum exhibits that integrate personal and creative responses into exhibits and collections and encourage visitors to participate in the dialog."
Therein is the crux of Matthew’s presentation last week at the annual Mid-Atlantic Association of Museums conference in Saratoga Springs, NY. Entitled "Museums and the Social Web: Integrating Visitor Voices into Museum Exhibits" Matthew emphasized the importance of two-way communication between cultural institutions and their public. Today’s museum visitors are looking for experience that takes them beyond static information, shifting from a traditional museum model wherein the institution presents a single, authoritative voice to a model with which they can engage institutions in a dialog, fostering a democratization of voice and encouraging the creation and contribution of original content.
Matthew’s panel, presented alongside R&R Creative’s Rachel Dukeman and The Please Touch Museum’s Lesley Attarian, encouraged visitors to Tweet their thoughts live, and drew a great turnout! Find out more about the goings-on at 2009’s MAAM conference here.
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