Client: Printz Capital Management
Project: MSEG Commercial

inspiration

Printz Capital Management, a registered investment advisory group headquartered in Philadelphia, sought to create a web page announcing the “big arrival” of their new company, the Miami Sports & Entertainment Group (MSEG).

narration

As the precursor to a fully designed website, Printz Capital wanted to spark excitement and curiosity about MSEG without the use of voiceover narration or a lot of onscreen text. The content needed to be intentionally sparse, yet provide the relevant call to action.

design

The design for the Flash intro was inspired by MSEG’s existing logo, an elegant design of black and metallic grey. In order to effectively adapt this treatment for the Web, Night Kitchen Interactive created a 30-second Flash intro composed of illustrative graphics, subtle design elements, sound effects, and contemporary, energetic music. The overall design brings MSEG’s logo to life, and is designed to appeal to the company’s clientele in the sports and entertainment industry.

interaction

The Flash intro serves to entice online visitors to contact the Miami Sports & Entertainment Group for more information, or to check back for an update when the website is complete. In addition, it is currently used as an introduction in face-to-face client presentations.