Client: Lodestar
Project: Always on Course, Testimonials, Why Lodestar Webmercials

inspiration

Lodestar, a leading provider of Enterprise Software and Professional Services, was growing fast and wanted to upgrade its website to provide a compelling marketing message for its potential clients and consultants. Night Kitchen Interactive identified the need for a series of online promotional segments, aligned to its brand, and used to tell their unique story.

narration

To do so, Night Kitchen Interactive weaved Lodestar’s value proposition into three compelling stories, enticing the viewer with just enough detail to stimulate interest and trigger further exploration of the website or initiate contact with Lodestar.

design

Three Flash presentations were designed, combining photographs of clients and consultants with dynamic voiceover, animation, and music. At key points, imagery appears and fades, replaced by bottom-line value propositions that clearly speak to the needs and concerns of the viewer.

interaction

These self-running, streaming Flash presentations are available both from the company’s website and as laptop-based promotional segments for sales calls and tradeshows: Always on Course, Testimonials, Why Lodestar