Client: Juvenile Products Manufacturers Association
Project: JPMA Website Design and Development

Inspiration

The Juvenile Products Manufacturing Association wanted a redesigned website that would reflect its leadership in the juvenile products industry and better serve the needs of both industry partners and consumers.

Narration

In the ever-changing environment of juvenile products manufacturing, JPMA is a trusted resource for the latest information and programs. The redesigned site makes readily available to manufacturers, retailers and consumers the resources that ensure the safe production, selection and use of baby products.

Design

In order to facilitate access to the abundance of online resources available on the JPMA website, Night Kitchen Interactive’s design was focused on restructuring content for audience-specific landing pages. Given that the strength of JPMA relies on the participation of its industry partners, the newly designed members-only section also articulates the benefits of membership and includes testimonials, FAQs, and application forms that faciliate the process of becoming a member. The visual design was re-envisioned to reflect the credibility that JPMA has earned since its establishment and includes imagery that appeals to the interests of both consumers and industry partners.

Interaction

The Drupal-based website will support the growth of the site’s content over the years and will support JPMA’s on-going outreach efforts. Due to the ease of content management, JPMA is in a better position to provide its audiences with up to date information on regulations and safety issues, making it a premier online resource in the juvenile products industry.