Get Mobilized! Adapting Your Site to a Mobile Platform
- By Kathy McHoes
- October 25, 2011
At Night Kitchen Interactive, we’ve seen a huge increase in museums and cultural institutions looking to develop an online presence for mobile devices. According to a recent survey of American Association of Museums members, an overwhelming majority of institutions believe that a mobile platform is an important strategy for ongoing visitor engagement.
Jakob Nielsen, one of the premier experts on web usability, has identified several key considerations when creating or adapting websites for a mobile device.
In his article about writing for mobile devices, he suggests that web copy should present the primary points of interest with minimal filler copy. An example of this can be seen on the mobile version of the Open House Chicago site (myitinerary.openhousechicago.org), which was developed by Night Kitchen Interactive for the Chicago Architecture Foundation using the AnyPlace platform.
Nielsen also highlights the importance of optimizing designs for mobile sites, since mobile screens have limited visual real estate for presenting relevant information to users. You can see how this influenced our thinking when we adapted the History of Vaccines website (www.historyofvaccines.org) for mobile devices.
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