Delaware Valley Innovation Network

Client: Delaware Vally Innovation Network
Project:
Online Resource for Life Sciences Industry

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Inspiration

The Delaware Valley Innovation Network (DVIN) was established to strengthen and grow the life sciences industry and workforce in the Delaware Valley and enhance the region’s competitive position, nationally and globally.

Narration

True to its tagline, “Building the region’s life science talent together,” DVIN relies on its collaboration with professionals in academia, business, government, workforce members, and regional economic development organizations in the 14-county tri-state region. As such, the website provides a rich array of information and resources to help these constituents gain insight into potential opportunities, trends, initiatives and workforce needs.

Design

Night Kitchen Interactive worked closely with DVIN to establish an online identity that clearly reflects the organization’s credibility as the one-stop source for information on the life science industry. To entice visitors to explore the site’s depth of information and actively participate in the Network, the home page invites visitors to explore an interactive map, participate in upcoming events, or read the latest reports. In addition to the website, Night Kitchen Interactive designed DVIN’s marketing collateral.

Interaction

Drawing on its experience in building websites that leverage social media tools, Night Kitchen Interactive’s integration of two open-source platforms – the Drupal content management system, and a Ning social network – provides DVIN the flexibility of adding enhanced features over time. This powerful combination allows site administration by non-technical staff and helps DVIN foster information gathering, knowledge sharing, and networking throughout the region’s life sciences industry.

Filed under: Case Studies, Marketing Communications, Science and Nature, blog

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