Content is NOT king. Conversation is king.
- By Matthew Fisher
- February 26, 2009
This is a wonderful quote I recently came across that I think accurately reflects why social media is so important:
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends - if you chose the movies, we’d call you a sociopath. Conversation is king. Content is just something to talk about.”
So often our clients become so focused on presenting their content to the audience they do not stop to consider what their visitors really want from them. Yes, they want engaging content and, yes, they want authoritative stories and information illuminating collections and artifacts. But that is just the beginning. What audiences desire more and more is to enter into meaningful conversations on the topics that interest them.
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