Design Approach

Night Kitchen Interactive’s design approach can be summed up in these four simple words. Bring us your inspiration and let us bring it to life for you.
We begin with an inspiration – be it an innovative method to engage an audience, a new creative concept to promote a client, or a new technology to encourage online participation.
From this inspiration the narrative, or story, is drawn. We bring communicators and subject matter experts together with our scriptwriters and storytellers to craft compelling, engaging stories.
With visual storytelling, the script is only half of the message — the storyboard is the other. In design, we determine how and when to show our story as well as tell it. Our rich-media storytelling employs narration, music, video, and animation to engage audiences with sight and sound.
The true power of storytelling lies in the interaction between the narrator and the audience. Our innovative use of new technologies allows audiences to connect and participate in the stories being told, and collaborate with each other to produce unique and meaningful experiences.