Client: Forest Laboratories, Inc.
Project: Cervidil^® Training Demo

inspiration

Cervidil® is the only FDA-approved retrieval system for cervical ripening. To help physicians and trained obstetrical personnel provide their patients with the best possible care, Forest Laboratories sought to supplement its product literature with a brief training video on the safe and effective use of Cervidil^®.

narration

Geared to physicians and nurse practitioners, the content for the training video was developed in collaboration with Forest Laboratories’ subject matter experts. Given the competing priorities faced by busy practitioners in their work setting, key message points were kept brief and to the point.

design

Night Kitchen Interactive collaborated with video production partner Lunchbox Communications to produce the video and animation. Physicians and backdrops were carefully chosen to provide a realistic setting. The 2D animation was seamlessly integrated with the video components to produce a demonstration of product use and disposal, as well as a visual presentation on how the product works inside the body.

interaction

Certified healthcare professionals may access the video through Forest Laboratories’ Cervidil^® product website. Trainees can view the video in its entirety or navigate through the different sections of the training via a shortcut menu. They may also download a pdf of the Cervidil Product Package Insert.