trends
We’d like to share our thoughts on the latest trends impacting our clients. In this section, we give you access to the theory behind our work on visitor participation and interactive storytelling.
What makes Minnesota, Minnesota? This not is a question many of us from places beyond the North Star State ask ourselves (at least not regularly), but it did serve as the catalyst for MN150, an exhibit at the Minnesota Historical Society that presents 150 people, events, and inventions that have changed Minnesota. The exhibit is a fantastic example of how visitor-contributed content can successfully drive an exhibition – and how Web 2.0 can help make it all happen.
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Critical mass. It’s the existence of sufficient participation in something (an event, for example, or a campaign) for it to become self-sustaining. Political campaigns, new technologies, and product launches all depend on it to help build momentum and fuel growth. So why should museums with visitor-contributed projects think about critical mass?
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Google Maps may not immediately come to mind as a resource museums would necessarily find useful, but three very different projects reveal the power of interactive maps to bring a museum’s content (and mission) to life:
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Visitor participation is a key topic on this blog - why it’s important for museums, when it’s the right approach, and how it’s best implemented. But what about examples of engaging, dynamic projects that have successfully incorporated visitor contributed art?
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"Generation Curator." It’s a great term for thinking about What’s Next in the future of museums. I came across it in the Museum Marketing Blog’s excellent posting on how Web 2.0 is radically changing what visitors expect from their museum experience. Among the post’s key insights - museums are perfectly positioned to appeal to this generation:
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"Art is for everyone. Art is in everyone."
This quote, from a participant in the In Your Face- The People’s Portrait Project, truly sums up the spirit of this innovative exhibition. The project began with an open call from the Art Gallery of Ontario for Canadians to submit their 4"x6" self-portraits - nearly 17,000 submissions later, curators realized they had a hit on their hands. It’s also the topic for what’s cookin’s new "Spotlight" feature, which will showcase visitor-contributed museum projects and websites.
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For museums seeking the contributions of their visitors, participation is king. We’ve already covered some key steps for getting visitors on board with visitor-contributed programs, but if participation is king, it deserves even more thought. Here’s today’s:
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It is worth pointing out that not all museums or exhibits are deemed appropriate or appealing to visitors as an opportunity to contribute. Or may immediately seem that way. In our recent paper Art of Storytelling, we point to this quote from Matthew MacArthur of the Smithsonian’s Museum of American History:
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A Marcel Duchamp quote kicks off our recent paper, Art of Storytelling:
– Duchamp, as quoted in Dalia Judovitz’s Unpacking Duchamp: Art in Transit.
