Lodestar Web Commercials
- By Michelle Ghadfa
- September 30, 2005

Client: Lodestar
Project: Always on Course,Testimonials, Why Lodestar Webmercials
When Lodestar wanted to upgrade its website with a compelling marketing message, Night Kitchen Interactive put the power of storytelling to work in a series of online promotional segments. Weaving Lodestar’s value proposition into three compelling stories, we enticed the viewer with just enough detail to simulate interest and trigger further exploration of the website.